Privacy policy

Effective Date: October 16, 2025

Welcome to SHAMS Creative Group dab SCG Backline Rental (“we,” “us,” or “our”).

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, contact us, or rent equipment from us.


1. Information We Collect

We may collect the following types of information when you interact with our website or services:

Personal Information

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely through our payment provider)
  • Government-issued ID (for rental verification)

Usage Data

When you visit our website, we may collect non-identifying information such as:

  • Browser type and version
  • Device type and operating system
  • IP address and general location
  • Pages visited and time spent on the site

This data helps us improve our website performance and user experience.


2. How We Use Your Information

We use your information to:

  • Process rental requests, bookings, and payments
  • Communicate with you regarding your rental or inquiry
  • Verify identity for equipment security
  • Improve our website, services, and customer support
  • Send important updates, invoices, or reminders related to your rental

We will never sell or rent your personal information to third parties.


3. Payment Processing

All payments are handled securely through third-party payment processors (e.g., Stripe, Square, or similar).

We do not store or have direct access to your full credit card details.


4. Cookies and Tracking

Our website may use cookies or similar technologies to enhance user experience, analyze traffic, and remember preferences.

You can disable cookies in your browser settings, but some features of the site may not function properly if you do.


5. Data Security

We take reasonable steps to protect your personal information using encryption, secure servers, and limited access protocols.

However, no online system is completely secure, and we cannot guarantee absolute security of transmitted data.


6. Third-Party Services

We may use third-party services such as:

  • Payment processors (e.g., Stripe, Square)
  • Email communication platforms (e.g., Gmail, Mailchimp)
  • Analytics providers (e.g., Google Analytics)

These third parties only receive the minimum data necessary to perform their function and are bound by their own privacy policies.


7. Links to Other Websites

Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites.


8. Your Rights

You have the right to:

  • Request a copy of the personal data we hold about you
  • Request correction or deletion of your information
  • Opt out of any future marketing communications

To exercise these rights, contact us at:

📧 [email protected]


9. Retention of Information

We retain personal information only as long as necessary to fulfill rental transactions, comply with legal obligations, and maintain business records.


10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will always be available on this page with a new “Effective Date.”


11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

📧 [email protected]

📍 SCG Backline — Nashville, Tennessee

Cookies Policy

CG Backline (“we,” “us,” or “our”) uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and improve our services.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, keep your session secure, and understand how visitors use our site.

How we use cookies:

  • To enable essential site functionality (such as navigation and form submissions)
  • To remember user preferences and improve your experience
  • To analyze traffic and usage through trusted analytics tools (e.g., Google Analytics)

Managing cookies:

You can adjust your browser settings to block or delete cookies at any time. Please note that disabling cookies may affect how certain parts of our website function.

By continuing to browse our site, you consent to the use of cookies as described in this policy.

For more details on how we use and protect your information, please review our Privacy Policy.